User-centered design
I can transform the most complex ideas into products that are easy to use and engaging.
I am a creative designer who knows how to use form to communicate function and achieve competitive advantage. I design products with usability and business objectives in mind, whether that be boosting sales, increasing productivity, enticing users or reducing user error. I go beyond the requirements until the real needs are discovered.
I don't base design on opinion but verify decisions with testing, and refine the design based on data. I adapt my skills, research and process around specific business and industry needs, focusing on the end-user, their motivations and how those align with business goals.
I seek perfection, drive innovation and work closely with both developers and marketers to make technology usable.
See the Portfolio...Reduced training
If extensive training is required to use your product, that becomes a big part of your customer's cost. If you can reduce that cost, competitive benefits come from customer loyalty.
Lower support costs
Lower customer support costs are another result of software that is designed with the user in mind.
Customer engagement
Whether your software helps users buy, print, operate machinery or crunch numbers, by improving the user experience customers will use your application more and see it as a valuable asset.
Motivated customers
User-centered design methodologies can identify and remove barriers to buying, increase conversion and up-sells.
